Ten years of longitudinal analysis reveals measurable paranormal activity and a potentially unprecedented crisis in witchcraft.

BOULDER, Colo., Oct. 29, 2026 /PRNewswire/ — BranchLab, the first Semantic Activation Platform for healthcare commercialization, today announced findings from an analysis of ten years of healthcare data, providing novel evidence that supernatural entities exist and exhibit measurable seasonal activity. The research also identified an anomalous decline in witch-related activity that may be associated with global supply chain disruptions.

The study, Evidence of the Supernatural: A Longitudinal Analysis of Healthcare Data for Signs of the Unexplained, examined data from 2016 through 2025 for indicators associated with five supernatural categories: Ghosts, vampires, werewolves, witches, and familiars (i.e., cats). Given Halloween’s longstanding association with supernatural activity, researchers compared October activity with average monthly activity across the remaining eleven months of each year.

The analysis found elevated October activity in 46 of 50 category-year observations, with 14 exceeding the monthly baseline by more than 20%. Ghost-associated activity increased consistently in October, while vampire-associated activity was elevated in nine of ten years. Werewolf-associated activity exhibited less year-over-year variability, and familiars (i.e., cats) showed recurring October increases, with high year-over-year variability.

The research also identified a notable anomaly. Witch-associated activity was 68% below its non-October monthly baseline in 2021 and 20% below in 2023. Subsequent investigation identified contemporaneous shortages of mustard seed, glass containers, and paraffin wax, materials associated with traditional witchcraft practices. The temporal alignment raises the possibility of a broader disruption to witchcraft operations, although a causal relationship has not been established.

“This novel approach demonstrates how healthcare data can reveal patterns in the world that extend far beyond healthcare itself,” said Kat Drake, VP of Data Science & AI at BranchLab. “We set out to establish empirical evidence of the supernatural, and we did. In the process, we identified an unexpected decline in witch-associated activity that coincided with global supply chain disruptions. The supernatural may operate beyond the laws of physics, but potentially not beyond the laws of supply and demand.”

Full methodology, longitudinal findings, and potential explanations for observed anomalies among the witching community can be found on the BranchLab website.

Read the full research: https://branchlab.com/insights/evidence-of-the-supernatural

Research note: This is a satirical exploration of fictional supernatural phenomena using real-world, de-identified healthcare data and documented economic events. The selected healthcare indicators represent legitimate medical circumstances and do not establish the existence of supernatural entities. The proposed causal relationships are fictional.

About BranchLab

BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Its AI-native technology helps leading healthcare organizations and their agencies connect patients, providers, and caregivers to life-improving therapies and resources. Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, BranchLab helps organizations operate more efficiently and responsibly, while enabling a healthier system for everyone. For more information, visit branchlab.com.

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SOURCE BranchLab Inc