Serent Capital, a growth-focused private equity firm partnering with founder-led B2B software and technology-enabled services companies, announced today that it has been named to Inc. Magazine’s Founder-Friendly Investors list for the eighth consecutive year. Serent Capital has been named to the list every year since Inc. launched it in 2019. The list honors private equity and venture capital firms with a track record of backing entrepreneurs and supporting founder-led businesses through scale and transformation.

“Inc.’s Founder-Friendly Investors list is based on feedback from founders we’ve worked with, so being named to it for an eighth year is an honor,” said John Caselli, Partner at Serent Capital. “We want to work with founders who see Serent as a true partner to help scale their business. We aim to create a positive impact on employees, customers, and the broader market.”

AI is central to how Serent Capital partners with founders. Serent’s 25 Growth Team members¹ work alongside each company to apply AI where it creates value: in the product, across customer workflows, and throughout sales and operations. Rather than prescribing a single playbook, the Growth Team helps founders identify the AI opportunities most relevant to their market, then supports execution from product strategy through go-to-market.

“Being named to Inc.’s Founder-Friendly Investors list comes at a time when founders are navigating a generational change in technology with AI,” said Prital Kadakia, Partner at Serent Capital. “Our Growth Team works alongside them to bring innovative agentic AI solutions to their customers and build excellence in leveraging AI in how they scale their businesses across all functions.”

Serent Capital manages more than $7 billion in assets and recently closed its largest fund to date, the $1.3 billion Serent Capital VI. To learn more about how Serent partners with founders, visit: https://serentcapital.com/

¹ Growth Team count includes Operating Executive Directors. Please note that these individuals are independent contractors and are not employees of Serent.

About Serent Capital

Serent Capital is a growth-focused private equity firm headquartered in Austin, Texas and San Francisco that partners with founder-led B2B software and technology-enabled services companies. Founded in 2008, Serent manages more than $7 billion in assets and has invested in more than 100 companies. The firm’s 25+ person Growth Team provides hands-on support in AI and product innovation, go-to-market, recruiting and organizational design, payments and embedded finance, and M&A. Learn more at serentcapital.com.

About the Founder-Friendly Investors List

Launched in 2019, the Inc. Founder-Friendly Investors list is a guide for entrepreneurs seeking aligned capital partners. The selection is based on feedback from founders who have worked directly with investors, with criteria including founder support, value creation, and company growth. Inclusion is not indicative of future performance. Serent paid a fee to Inc. in connection with the application and use of the award.

Disclaimer Regarding Inc.’s 2026 Founder-Friendly Investors Recognition

The Founder-Friendly Investors recognition was awarded by Inc. Magazine in October 2026 and is based on the 2026 calendar year. Inc. Magazine independently determines the methodology and criteria for the recognition.

Nominees were evaluated based on responses to a nomination form completed by private equity firms and questionnaires submitted by CEOs or founders of portfolio companies. Serent Capital completed the nomination form and provided contact information for current and former portfolio company executives, who were then asked to respond to the questionnaire. The number of firms evaluated and the percentage of nominees that ultimately received the recognition were not disclosed to Serent Capital.

Serent Capital paid a fee to Inc. Magazine in connection with the application and use of the award, which presents a potential conflict of interest. The recognition is based on Inc. Magazine’s own methodology, criteria, and opinion and should not be construed as a testimonial regarding the experience of any Serent Capital investor or portfolio company executive. The recognition is not indicative of future investment performance.